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In April 2026, Peloton tapped Heated Rivalry star Hudson Williams for a cinematic, 60-second ad titled “Let Yourself Go”. Set to David Bowie’s “Fame” and directed by Bethany Vargas, the high-energy commercial featured Williams working out on the Tread+ and lifting weights alongside instructors like Tunde Oyeneyin. It marked the first time the fitness brand featured a non-athlete celebrity as the face of a major campaign, leaning heavily into pop culture and style.
